Articles about CRM and data quality

Approximately 50% of all CRM implementations do not meet management's expectations. Data quality is considered as one of the major "forgotten" reasons for this. Here are a series of articles that highlight the importance of having good data in your CRM system.

“Without clean data, there is no CRM. Poor data quality can lead to serious business problems.”From the article “Avoid the pitfalls of poor data quality” at cxoamerica.com.

“If there is no standard of quality for data, a CRM system becomes useless.”The quote comes from the blog Poor Data Quality = CRM Failure, which is based on an article from BTOBonline.

“Dirty Data can jeopardize your CRM.” From an article at itworld.com.

“Most executives are oblivious to the data quality lacerations that are slowly bleeding their companies to death.” From an article Data quality: ‘The cornerstone of CRM‘ at Computerworld.

“The simplest systems can deliver amazing results if they operate on clean data.” This quotation comes from the article “The Bane of CRM – Data Quality”.

Here is a quote from Deloitte:“Ultimately, poor data quality is like dirt on the windshield. You may be able to drive for a long time with slowly degrading vision, but at some point, you either have to stop and clear the windshield or risk everything.”

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