Mergers and Acquisitions

During corporate mergers or acquisitions you face the challenge of combining two different IT systems. The same situation exists when a company’s internal databases are to be consolidated. In both cases there is useful synergy from consolidating customer and product data. Unfortunately it is rarely possible to make use of these synergy effects once you discover that the data from the various systems have been mixed inappropriately and cannot be restored. Shared customers may not be consolidated into one set of data, and therefore become duplicates in the new system.

For example, duplicates lead to:

• uncertainty in analyses,
• poor and impersonal impressions on customers, and
• unnecessary costs

How do you avoid duplicates?

To avoid creating duplicates and thus destroying data quality when merging two databases, you should always make sure that the addresses in the databases you want to consolidate are correct, uniform, and up-to-date. Furthermore, an intelligent duplicate check should be performed, because this ensures that the new unified database is clean and free of duplicates. This means that you can take optimal advantage from the synergy produced by the consolidation.

Omikron’s Postal Address Correction ensures that your addresses are correct and updated. Read more here.

Duplicate Check from Omikron ensures a clean and duplicate-free database. Read more here.

Call us now at +49 7231-12597–0 to get help in merging your databases.

Would you like additional information or a customized offer?

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